The goal is to blend the finest SAFFRON from MOROCCO with everyday FOOD and DRINK to offer you something a little, extra special. Our first commercialised, saffron product is a SAFFRON flavoured BEER.
More concerned about the quality than the quantity, Morocco is one of the few countries that produces organic saffron. Before being handpicked, the three stigmas found in each crocus flower draw a huge amount of nutrients from the soil, so the cultivated land must be set aside for a 5 year recovery period.
that possesses one of the highest percentages of Crocin (colour), Picrocrocin (taste) and Safranal (smell) concentrations. This enables you to use less of its crimson stigmas to better effect.
meaning saffron is antibacterial, anti-inflammatory and anticancerous, really strengthening the immune system. High levels of B vitamins promote muscle and nerve health whilst a high potassium count reduces blood pressure.
As well as the heart getting a boost thanks to the Magnesium content, a cup of saffron tea after dinner will help with digestion and sleep as it has mild sedative properties.
“I’m a chef turned entrepreneur, who was born in Morocco, spending 15 years learning about this resourceful land’s secrets. Here I fell in love with the elusive spice that is saffron and the many ways it can transform meals. In an ever-changing world where people are becoming more health conscious and aware of the benefits of superfoods I knew there was a real opportunity here to do something different, so I asked Jake to join me on the tasty adventure that is Saff Tali.”
“I’m a film director, that instantly got swept up by Sébastien’s passionate story. Together we then set off on a journey to understand how to cultivate Morocco’s best kept secret and this was a real eye opener for me in terms of understanding the local culture. My involvement created more of an artistic mind to the process, however, I soon learnt that there were a lot of similarities between selling a script and selling saffron.”